Lauren Flaherty

Lauren Flaherty
Title Chief marketing officer and Executive Vice President, Juniper Networks.
Successor Incumbent

Lauren Flaherty is the Chief marketing officer and Executive Vice President of Juniper Networks,[1][2][3] an multi-national networking products company.

Contents

Early life and education

Flaherty holds a bachelor's degree from Syracuse University, New York.[4]

Career

Flaherty spent 26 years at IBM in a variety of product marketing leadership positions including software and servers. [1] She served as IBM's vice president, Worldwide Marketing, small and medium business before moving to Nortel.She played a key leadership role in IBM's defining era, 1993 - 1997, when Lou Gerstner embarked on one of the biggest turn-around stories in corporate history. She led the worldwide advertising for IBM and drove the creation of IBM's famous brand image campaign, "Solutions for a Small Planet."[4]

Flaherty served as Chief marketing officer of Nortel Networks from 2006–2008.[5][4] She had the overall responsibility for Nortel's global marketing strategy, brand development, advertising, and internal and external communications.[6] While at Nortel, she created first Global Marketing Board of the company, which enabled the development of marketing investments that were fully aligned to sales and the company’s strategic objectives.She also led many of Nortel’s strategic business initiatives, including the company’s first global Enterprise campaign, leadership of the company’s green marketing initiatives and its bids for sponsorship of the Vancouver 2010 and London 2012 Olympic Games.[1][7]

Flaherty have been recognized three times by BtoB Magazine as one of the “World’s Best Marketers”[8] and was named to the Women’s Executive Network Top 100 in 2007 and 2008.[1]

Flaherty, at Juniper, introduced a new campaign, that will use the phrase "Demand more" and will target enterprise customers by trying to "reinforce the notion that you've got choice," she said.[9]

Key People
Kevin Johnson, CEO  · Scott Kriens, Chairman of the Board  · Pradeep Sindhu, Vice-Chairman/CTO · Robyn Denholm, EVP/CFO · Michele Goins, CIO · Lauren Flaherty, EVP/CMO  · Steven Rice, EVP/HR  · John Morris, EVP,WFO  · Mike Rose, EVP,SSO · Kim Perdikou, EVP/GM IPG  · Mark Bauhaus, EVP/GM SLT  · Gerri Elliott, EVP, Strategic Alliances  · R.K. Anand, EVP/GM Data Center Business Unit  · Spencer Greene, SVP · Brad Kashani, SVP · Luis Avila-Marco, SVP · Jan Stip, VP NBBU  ·
Founders
Pradeep Sindhu · Dennis Ferguson · Bjorn Liencres
Products
JUNOS · Junos SDK · JUNOSe  · M Series · T-series · J-Series · E-series · MX-series  · JCS1200 · EX-series
Acquisitions
List : Layer Five (1999) · Pacific Advantage Ltd (2000) · Micro Magic Inc. ('00) · Pacific Broadband ('01) · Nexsi Systems ('02) · Unisphere Networks ('02) · NetScreen Technologies ('04) · Kagoor Networks ('05) · Peribit Networks ('05) · Redline Networks ('05) · Acorn Packet Solutions ('05) · Funk Software ('05) · Ankeena Networks ('10) · Trapeze Networks ('10) · Altor Networks ('10)
Certification
Stock Symbol: NYSE: JNPR · Website: juniper.net

References

  1. ^ a b c d "Juniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". Biz.Yahoo.com. January 28, 2009. http://in.us.biz.yahoo.com/bw/090128/20090128005387.html?.v=1. Retrieved 2009-03-05. 
  2. ^ "uniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". Juniper Networks Press release. January 28, 2009. http://www.juniper.net/us/en/company/press-center/press-releases/2009/pr_2009_01_28-9_57.html. Retrieved 2009-03-05. 
  3. ^ "Juniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". Reuters.com. Wed Jan 28, 2009. http://www.reuters.com/article/pressRelease/idUS148084+28-Jan-2009+BW20090128. Retrieved 2009-03-05. 
  4. ^ a b c "Lauren Flaherty Named Nortel's Chief Marketing Officer". NORTEL.com. April 17, 2006. http://www2.nortel.com/go/news_detail.jsp?cat_id=-8055&locale=en-US&oid=100199094. Retrieved 2009-03-05. 
  5. ^ "GET TO KNOW A CMO: Lauren Flaherty, Chief Marketing Officer, Nortel". cmocouncil.org. may 2007. http://www.cmocouncil.org/resources/marketingmagnified/2007/may.asp. Retrieved 2009-03-05. 
  6. ^ "Who's Who — Marketers : Lauren Flaherty, Nortel Networks". btobonline.com. July 14, 2008. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/963705239/1192/whoswho. Retrieved 2009-03-05. 
  7. ^ "Juniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". moneycentral.MSN.com. January 28, 2009. http://news.moneycentral.msn.com/ticker/article.aspx?Feed=BW&Date=20090128&ID=9554165&Symbol=JNPR. Retrieved 2009-03-05. 
  8. ^ "BtoB Top Marketer: Lauren Flaherty, Nortel Networks BtoB's Best 2008". btobonline.com. October 27, 2008. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20081027/FREE/310279979/1068/best2008#seenit. Retrieved 2009-03-05. 
  9. ^ "Juniper Kills the Cartoons!". lightreading.com. Feb 24, 2009. http://www.lightreading.com/document.asp?doc_id=172647. Retrieved 2009-03-05. 

External links